为什么会有这样的需求?

How many times a day do you do a Google search? 当你这样做的时候会弹出什么，为什么?

Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it lands high on the list of results generated by an online search engine. 然后是Instagram, Snapchat, 推特, YouTube, Facebook and other social media outlets; an industry of its own, 有一个观众——一个客户群, 如果你愿意，数以百万计.

Today's marketers are innovators and integrators who can communicate effectively across a broad media spectrum.

推动需求的其他因素:

• 竞争对手: People are more cost-conscious and more selective today, so firms place a high priority on marketing their message. 即使是非营利组织, 比如大学和医院, are competing for the attention of a more discerning consumer.
• 政策变化: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they commit major resources to marketing initiatives.

Your junior and senior years will focus on higher-level required courses and electives, 比如消费者行为, marketing research and international marketing.

All students prepare a marketing plan for a client as a degree requirement, and they graduate with a range of projects demonstrating their skills and job readiness.

The program includes an advertising course called American Advertising Federation, in which students create a national advertising campaign for a real national advertiser, then present it at a national AAF competition in 纽约.

In addition to AAF, we have a host of additional nationally recognized 学生社团和组织.

Learn by doing through a required internship

All marketing majors complete a 15-hour, 3学分的实习, which may be completed in an on- or off-campus setting. You will be guided through this process by the director of our own 商学院实习项目.

The School of Business offers a BBA in marketing and a minor in marketing.

Bachelor of Business 政府 in marketing

市场营销 majors develop a broad working knowledge of the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major.

Degree requirements and a 4-year plan of study for the marketing major

 

营销小

对于非专业学生, the 18-hour marketing minor is one of nine School of Business minors offering students an opportunity to study a specific area of business in more detail.

辅修市场学的要求